Google makes Ads.txt mandatory in October 2017

6 October 2017

Google spokespeople have just announced they will no longer perform any further ad transactions without ads.txt authorization starting this month. Admixer team learned it first-hand at the Think Partner conference at Google Dublin HQ.

It’s a major announcement. Google promises to stop buying from publishers, that haven’t integrated ads.txt yet, starting this October.

They will also push for more control on the sell side. If you can’t sell unauthorized inventory, you cannot buy it. AdX and AdSense will stop selling inventory from publishers with no ads.txt integration starting this quarter. This means, even if your traffic is completely valid, you still have to cover the authorization.

Admixer learned this information at the official presentation of the company. Right now, we are participating at networking taking place at Google EMEA Headquarters.

emea think partner


Need more practical info? Use our starting guide and learn how we support publishers on the way to authorizing their traffic sellers.

ads.txt scheme

Admixer is a certified Google DoubleClick AdExchange partner. Such decision by Google will influence our clients that come to us for bulk ADX monetization. Good news is we have been anticipating the initiative coming in force for a long time. We were among the first ad platforms to start supporting ads.txt integration. We have also included ads.txt authorization as part of our policy. To make this transition easier for publishers, we are showing our system’s personalized ads.txt line for your file right in your personal settings. We also got  our crawling and mapping solutions ready.

Ads.txt initiative has the potential to fight traffic counterfeit and reduce fraudulent ad buying and selling. We support its integration to make all ad operation more transparent and equal for our direct publishers.

Want to learn more?
Tell us your needs, and we'll help you pick solutions that best fit you

    Please select the request that best describes your needs

    *

    *

    *

    Website Privacy Policy

    You Might Also Like
    Device fingerprinting - Admixer Blog

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Device fingerprint - hover image - Admixer Blog
    Device Fingerprinting: Pros and Cons of the Controversial Method

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Read more
    Identity Graph - Admixer Blog

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    User Identity Graph - Admixer Blog
    Identity Graph: What Is in It for Marketing?

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    Read more
    White label ad exchange - Admixer blog

    Admixer is introducing RTB stack —  a white-label ad exchange that can accommodate any media trading needs. Now, you can build your own programmatic ecosystem, seamlessly connecting supply and demand, without worrying about endless tweaks.  RTB stack was not created from scratch, it is a technology behind Admixer.SSP, one of the top 30 SSPs in […]

    RTB stack Thumb - Admixer blog
    Admixer Launches RTB Stack: A White-Label Ad Exchange Platform

    Admixer is introducing RTB stack —  a white-label ad exchange that can accommodate any media trading needs. Now, you can build your own programmatic ecosystem, seamlessly connecting supply and demand, without worrying about endless tweaks.  RTB stack was not created from scratch, it is a technology behind Admixer.SSP, one of the top 30 SSPs in […]

    Read more

      Stay updated with Admixer

      Privacy Policy