Hyperlocal Targeting Admixer DSP

Hyperlocal Targeting Advertising Now Available In Admixer.DSP

1 October 2019

In the era when people access the internet on the go, it’s natural that brands and advertisers want to reach out their audiences wherever they are. And, sure thing, keep their ads relevant.

This is where location-based targeting step in. 

What is hyperlocal targeting?

Location-based targeting, also called geofencing or hyperlocal, means serving ads targeted only for people who are within the specific area, fenced with virtual boundaries. 

Unlike classic geo-targeting covering broad territories – the whole city or a country, hyperlocal targeting blankets specifically set location, like for instance, a ten-block radius around the bookstore, the concert hall, college campus and so on. Location-based targeting allows to pin the specific place on the map and set up a radius around it. Basically, this is where the ads will be served for everyone who’s within this radius.

Hyperlocal Targeting Advertising Benefits for Brands

Hyperlocal targeting works great for business tight to specific locations, like stores or cafes, but it’s also a great add-on for major brands operating across the globe and having their physical presence in different countries. Here are the main benefits why location-based targeting is a spot on for brands.

High personalization

As hyperlocal targeting means catching up with potential customers within a particular area, you can personalize the ad message and creative to make it strongly relevant to the audience. Specifically, by mentioning the name of a neighborhood or known landmarks around the area, you grab your audience’s attention much faster. 

Cost-efficiency 

When it comes to mobile marketing, you pay accordingly to the number of impressions your campaign receives, meaning that you pay a specific amount when a thousand impressions have been served (referred in the industry as CPM or Cost Per Mile). It means that if you target the entire city, you’ll be paying for impressions that are being served to people who might not necessarily be interested in your offer or product. Keep in mind that not everyone has the same needs. 

Geo-conquesting competitors

Hyperlocal targeting also allows you to geo-conquest your competitors. Geo-conquesting is a fairly new idea in the mobile advertising sphere that utilizes location-based marketing to direct potential customers to your place when they are close to or in your competitor’s cafes, stores, and so on.

Use cases of Hyperlocal Targeting Advertising

There are numerous ways of how businesses can benefit from leveraging location-based marketing. Here are just several use cases at a glance.

Targeting users near a storefront

It’s the first thing that comes to mind. If potential customers are within a mile (or any other radius) away from your storefront, it might be a good idea to target them. You can promote your soon-to-open store, drive your potentials to the store, get them to call, and generally build your brand awareness with catchy ads or video explainers.

Targeting competitor locations

By targeting users who recently visited a competitor and didn’t have the product they wanted, we can drive more lower-funnel foot traffic to stores (or at least curious shoppers to our clients’ sites).

Targeting users near events, conferences, and expos

This might be a good way to catch up with conference visitors if you’re heading to a B2B event, for instance. Just target the area around the venue where the event takes place and keep promoting your booth or creative reminding you’re there to meet up. Also, it’s a good idea to leverage hyperlocal targeting if you’re representing a bar or other entertaining location wanting to have event visitors as your guest.

Targeting travelers

The same thing about food places, museums, car rental services, and casual events work great for travelers. Together with a creative visual and a stellar message, hyperlocal targeting will let you catch the wanderers.  

Now, how can you embrace all this with Admixer.DSP? 

Set up Hyperlocal Targeting in Admixer.DSP

When setting up a campaign, head to Geo settings, and choose Hyperlocal option. 

How to set up hyperlocal targeting - Admixer Blog

Then enter the Address or Latitude and Longitude of the specific place you want to target and set up Radius around it (min 100 meters), where your ads will be served. You can use either include or exclude options to control where your ads will and won’t be shown.

Hyperlocal targeting latitude and longitude - Admixer Blog

Save your settings as Geo groups to use them for further campaigns in order not to put it all manually each time.

That’s pretty much it! Get your guide on hyperlocal targeting. 

Ready to give a try and power up your location-based marketing? Head to your Admixer.DSP profile to test hyperlocal targeting! No Admixer.DSP account yet? Contact us to start: media@admixer.com 

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like

    On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

    Leveraging Tech Stack for Developing Markets: Main Takeaways from Elena Podshuveit at Adsider Live

    On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

    Read more

    Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

    What is Geofencing? How to Use Geofencing vs Geo-Targeting?

    Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

    Read more
    Admixer Media Buying - Admixer blog

    Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

    Media Buying Guide - Admixer blog
    Media Buying: An Industry Guide

    Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

    Read more

      Stay updated with Admixer
      Privacy Policy