IAB Ukraine is here!

26 February 2018

Great news! Ukraine became a 44th member of the international association of  IAB (Interactive Advertising Bureau). It was presented on the 13th of February, 2018 on the IAB Annual Leadership Meeting.

It’s an important step for Ukrainian digital advertising playground. Goals of IAB Ukraine are the integration of the Ukrainian digital-advertising market into the world market, taking into account its rules and standards. The organization will tackle an ambitious agenda by beginning planning on research, education, standards implementation and auditing, platform certification, and awards to recognize innovative advertising campaigns and solutions. 

Starting from major companies-initiators, such as Admixer, Kantar TNS, GroupM, Publicis One, OLX, Media Group Ukraine and Google Ukraine all members of IAB Ukraine will get access to the world’s leading IAB ecosystems, exchange of experience, access to research and education data.  

“The opening of IAB Ukraine provides an opportunity to create a common platform for the market that will lead to an expansion of cooperation in the industry.We are looking forward to working with IAB Ukraine in our common cause to promote the further growth of the Internet advertising market worldwide,” says Dave Grimaldi, Executive Vice President, Public Policy, IAB.

We are also happy that Admixer is not just a member of IAB Ukraine, but our CEO Aleksey Boltivets has became the president of this organization.

President of the Ukrainian IAB Aleksey Boltivets and President of the International IAB Randall Rothenberg

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.  In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry.

Want to learn more?

*

*

*

Web site's Privacy Policy

You Might Also Like
Admixer at DMEXCO @home 2020
  • Events
  • 18 September 2020
  • 4 min Read

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic.  In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]

Admixer at DMEXCO@home 2020
DMEXCO @home 2020: What to Expect and How to Get Ready

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic.  In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]

Read more
Ad network history - Admixer blog

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

Ad network history Thumb- Admixer blog
Ad Network: Past, Present, and Future

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

Read more
Ad serving basics - Admixer blog

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Ad serving basics- Thumb Admixer blog
Ad Serving 101: Where Advertisers Meet Publishers

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Read more
Stay updated with Admixer