Moldova programmatic conference: key points by Admixer Technologies

3 October 2019

On September 27, Admixer Technologies took part in the debut tech Moldova conference “Programmatic is simple”, organized by Admixer Moldova company. The venue was Tekwill center, where C-suits form Ukrainian and Moldovan technological companies were discussing digital advertising realities, innovations, and new technical capabilities for market players. The core topic of the event was programmatic and its impact on the advertising industry. 

As to the organization, we are delighted to thank Admixer Moldova for maintaining this event at the highest level. They started up just for about half a year ago and have already handled such a local-market rulemaking conference that brought awareness about the digital advertising industry. 

Data for programmatic

The main messages of keynote speakers were that today advertisers are focused on embracing new technologies allowing them to use sophisticated algorithms within ad campaigns. And such algorithms require big data. 

Data problem was in the spotlight of the discussion. 

Panel discussion 

Within the panel discussion, there were representatives of local agencies, advertisers, publishers, and Ad Tech companies. The issue was about the current state of the Moldova market from a digital advertising perspective, what are the hinders, and how to solve them. 

All participants agreed that the lack of data is the main obstacle for programmatic implementation. It discourages both, advertisers and publishers. At the same time, insufficient usage of programmatic technology will lead to the development gap between local players and global tech leaders.   

It was suggested, that to escape the vicious circle, publishers ought to make their first steps and to start using modern technologies. Moreover, delaying may lead to the vanishing of local players by global corporations.   

As a positive signal here, representative of a major local eCommerce company said that they are on the way to contribute big data for ad players.

Abstract from the hostess

To sum up the conference outputs, Sergiu Cocieru, CEO at Admixer Moldova, stated: “First, I’m really glad to see that we could gather all ad players under the single roof here: publishers, agencies, advertisers. This doesn’t happen often. The purpose of the conference was to prove the Moldova market that programmatic is simple. Programmatic isn’t programming – as once we were asked on Facebook. Here, everything is already programmed for us, so our work becomes more simple”. 

He also added that the key idea of the event was to make together a big step in the direction of digitalization and that it’s much simpler than might seems to be. 

As a final note, it was emphasized that programmatic capabilities and advantages have a big future ahead, and yet, most of the highlighted programmatic features are already available today for all ad players. At this point, the official part of the conference was over.

What’s next?

We hope to see you all guys in the future at a new conference where we could discuss the progress of the implementation of cutting-edge technologies by all ad players.

Send us an email, and let’s find out together how Admixer solutions and ad tech stack can help your business: media@admixer.com

Want to learn more?

*
*
*

Your message has been sent successfully.

You Might Also Like
Ad serving basics- Admixer blog

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Ad serving basics- Thumb Admixer blog
Ad Serving Basics: Connections Between Advertisers and Publishers

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Read more
Programmatic evolution - Admixer Blog

Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading.  To learn more about their efforts and investigate the […]

Programmatic evolution thumbnail - Admixer Blog
The Evolution of Programmatic: Key Opportunities for Brands [Nestlé Experience]

Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading.  To learn more about their efforts and investigate the […]

Read more
Likee and IMO ads on Admixer - Admixer Blog

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Likee and IMO ads on Admixer - Admixer Blog
Bigo Partners with Admixer: Buy Ads on Likee and IMO Apps

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Read more
Stay updated with Admixer