October 2026 Platform Release: Smarter Reporting, Faster Workflows, and More Control
Our latest Ad Platform release brings a set of powerful enhancements designed to make campaign management more intuitive with clearer reporting. Below is a breakdown of what’s new and why each update is important for teams working across advertising, analytics, and media operations.
Key‑Value Statistics Directly in Profiles
Profiles targeted by Key‑Value catalogs now include built‑in Key‑Value reporting. You’ll find a new Key‑Values widget on the profile page and in profile reports, showing your targeted keys with their top values.
Metrics include: impressions, viewable impressions, viewability, clicks, CTR, VTR, and with permissions: eCPM, evCPM, eCPC, and revenue.
Advertisers can also open a detailed table and download Key‑Value statistics as part of the profile report. Catalog owners always see this reporting; partners only see it when granted access.
Why this matters: Teams can finally understand which audience attributes actually drive performance. Instead of guessing which Key‑Values deliver results, you get transparent, granular insights that help optimize targeting and budget allocation.
App Names and Store Links in All Reports
Bundle IDs alone can be cryptic. The Domain column is now Domain / App, showing the app name next to the bundle and linking directly to its store page (Google Play, App Store, Roku, LG, Amazon, Samsung, and more). This improvement applies across profile, campaign, advertiser, and creative reports, dashboards, inventory reports, and domain filters.
Why this matters: Recognizing where your ads ran becomes effortless. Instead of decoding bundle IDs, teams can instantly identify apps, validate placements, and troubleshoot discrepancies with confidence.
Duplicate Profiles With Their Creatives
Duplicating a profile now automatically brings its creatives along – no more manual re-linking. On the duplicate page, you’ll see all creatives with their statuses and can remove, add, or adjust them before saving.
Each creative becomes an independent copy with inherited settings. Compatibility checks ensure creatives that don’t match the billing plan or Product Format are removed with clear warnings. Copies are treated as new creatives by supply partners, so validation may be required again.
Why this matters: This dramatically speeds up workflow for teams managing large numbers of profiles. You can replicate successful setups in seconds, reduce repetitive manual work, and avoid errors caused by missing creatives.
Reach & Frequency strategy: clearer setup rules
To ensure Reach & Frequency profiles deliver correctly, the platform now guides you through compatible settings:
- A budget or impressions limit is required – both cannot be unlimited.
- Campaign frequency capping is disabled because Reach & Frequency already controls exposure.
- ASAP distribution is fully supported.
Why this matters: These guardrails prevent misconfigurations that could break delivery or distort frequency. Teams get more predictable performance and fewer troubleshooting headaches.
Bid Floor Currency for External DSPs
OpenRTB profiles now let you choose the currency used when sending bid floors to DSPs, for example, EUR instead of always converting to USD.
Why this matters: These guardrails prevent misconfigurations that could break delivery or distort frequency. Teams get more predictable performance and fewer troubleshooting headaches.
This Admixer Ad Platform release focuses on clarity, efficiency, and control – three pillars that help advertisers, publishers, and media buyers operate with greater precision. Whether you’re optimizing audience targeting, validating app placements, or managing complex profile setups, these updates are designed to make your daily work smoother and more insightful. If you have suggestions for new features or improvements to existing ones, please share them with us.
If you are looking for an all-in-one solution for monetizing digital resources, as well as running programmatic campaigns across global SSPs and partners sources, Admixer Ad Platform is the best choice among advertising networks platforms.
Contact us for more information and demo.
