Player.best by Admixer: A Better Way to Monetize Videos

4 December 2019

Today, we are highlighting the specifications of Player.best, an all-in-one video platform that helps publishers drive their revenues and reach their aspirations.

Our purpose is to provide publishers who leverage video and audio content with control over their earnings, smooth video services, and reliable technologies — all in one place.

With 10+ years in the ad tech industry, having helped more than 10K publishers to deliver the best-in-class user experience to their audiences and drive their ads revenues, we understand the most acute pains and gains of the major publishers. 

To tackle these challenges, Player.best is built on 3 core pillars: best-in-class customizable HTML5 video/audio player, video content hosting service, and comprehensive monetization toolkit.

As an HTML5 video and audio player, Player.best:

  • Supports the following formats: HLS | Mp4 | Webm | Live Streaming | Audio
  • Ensures a perfect image on any device, enabling the omnichannel experience 
  • Allows to set up own skins, player buttons, and video settings
  • Offers flexible player branding options

As a video content hosting service:

  • Provides hosting for video media assets, allowing to link them with the player
  • Allows creating playlists and embedding player with content to the website 
  • Provides hosting for video media assets, allowing to link them with the player
  • Optimizes video output depending on the type of user’s device and its geo position
  • Allows creating playlists and embedding player with content to the website

As a video monetization platform:

  • Provides a single interface to manage player settings and demand
  • Supports ad formats: prerolls, midrolls, postrolls, and overlays
  • Offers integrated demand sources to provide you with a maximum possible fillrate
  • Gives ads scheduling options: the number of times your ad will be displayed per one video
  • Offers detailed performance reports of both video player and ads

With Player.best, you get full transparency and control over your ad spendings and earnings. You can pick the billing model that fits you best:

  • Pay a fixed rate according to ad impressions and leverage Admixer demand sources
  • Pay-as-you-go with CPM model
  • Or try a mixed model

Market sees. Market hears.

Information consumption channel matters. Each of the brand awareness distribution channels, video or audio, has its advantage. Choosing the right channel for solving clients’ pain points is the key to trust and retention-based relationship. Some audiences percept messages via eyes. Some — with the ears. So, considering the platform to use shouldn’t be neglected.

Admixer Technologies supports agencies and offer advertisers to share pain-leveling solutions to their target audience through the Ad Tech Stack capabilities. As an effective advertising channel for both desktop and mobile devices, video players are the key drivers for revenue:

Digital Video Revenues - Admixer Blog

Source: IAB/PwC Internet Ad Revenue Report

Player.best is an efficient medium between trusted advertisers and publishers that provides organic traffic. The player drives demand from the Admixer.SSP which embraces 100+ trusted DSPs worldwide and direct demand from Admixer.DSP

Video advertising is as efficient as the audio customer-engagement channel. As to the latter one, it shows the following growth trends:

Digital Audio Advertising Revenue - Admixer Blog

Source: IAB/PwC Internet Ad Revenue Report

The digital audio as a brand-promotion channel gains momentum in the U.S. market. It’s just a matter of time before this trend is picked up by the global advertising industry.

When you need to take control over your video/audio content and its monetization, increase your ad revenues, and manage it all in a single interface, Admixer can become your reliable partner with all-in-one Player.best video and audio platform.

To discover how Player.best can help your platform or website, reach out to Elena Podshuvejt, Chief Products Officer at Admixer Technologies: epodshuvejt@admixer.com. 

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