Publishers on their Monetization. ASKfm

30 October 2017

We are starting a series of interviews with our partners on our cooperation experience. The goal is to highlight the monetization process for newbie publishers. Learn the practical cases to draw your own monetization strategy.

The first publisher is ASKfm platform. ASKfm is the world’s largest Q&A social network, where over 215 million members from more than 150 countries connect and engage by asking each other questions, both openly and anonymously.

We’ve addressed a series of questions to Monetization Manager at ASKfm Alexander Tovstukha. Alexander has 4 years’ experience in digital advertising industry with all possible ad formats within major ad networks and exchanges.

Monetization story of ASKfm – the platform for youth to learn each other

What can you tell us about your experience with platform monetization?

Our current monetization department was formed just about a year ago. So we had to build the whole monetization process from scratch. It was quite difficult and time-consuming. We had 3 types of traffic, Admixer helped out with Desktop and covered it fully. 

A tip from Admixer:

    Launching your monetization is not easy. It’s rare that you get maximum profit at the start. The approach used by ASKfm, where they diversified monetization tools, let them test different ways to evaluating and comparing their efficiency. Not each publisher has capacities to form a complete monetization team. It would be much easier to transfer your traffic to one partner.

Where do your visitors come from?

Mostly it’s CIS countries: RU, UA, BL, KZ. We also have many visitors from IT, DE, MX, ES, FR.

askfm audience monetization

Info on the audience from ASKfm website

A tip from Admixer:

    You can monetize your extra traffic by connecting to an ad exchange. It’s your way to get revenue for each impression.

How long have you been working with Admixer? What results have you achieved since then?

Since late autumn last year. Admixer completely took over the monetization of our Desktop traffic as an exclusive partner, which let us forget about Desktop and focus on other types of traffic.

A tip from Admixer:

    If you’re planning on passing over a certain type of traffic to one partner for further monetization, keep an eye on your traffic’s volume and quality. They must remain stable.

What are your future plans for site’s development?

We are going to introduce new formats of advertising, such as Skin, outstream video.

Will the target audience change?

No, we will keep our status of the social network for young people, built on a Q&A format.

What is your content moderation system?

We moderate the whole content in all 49 languages – text, pictures, video, URL addresses. We have our internal automatic moderation systems, as well as a large team of moderators, who work 24/7. User safety is one of our main priorities.

askfm team

What are your life hacks or insights on monetization?

Try to establish friendly relations with partners. Communicate on other topics, invite them to the office, send gifts for holidays. It’s one thing to cooperate as business partners, another – to work with friends 🙂

Want to receive more stories about our partners? Subscribe to our blog.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like
    header bidding platform comparison

    Choosing the right header bidding solution is essential for maximizing ad revenue and optimizing publisher yield. This article provides a comprehensive header bidding platform comparison and comparative overview of Admixer.HB+ alongside leading competitors, including Ezoic, Playwire, AdPushup, Freestar, Mediavine, and Raptive. Key Considerations Before diving in, remember that the ideal HB solution depends on these […]

    header bidding platform comparison
    Admixer.HB+ Top Header Bidding Platforms: A Competitive Analysis

    Maximize ad revenue with the right header bidding platform. This guide compares key features and demand sources of leading solutions like Admixer.HB+

    Read more
    AI in Ad tech for Header Bidding

    Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). The integration of AI-driven solutions is fundamentally altering industry practices. Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers alike. AI-Powered Bidding Optimization Traditionally, bid management involved manual adjustments and rule-based decision-making. […]

    AI in Ad tech for Header Bidding
    The Role of AI in Ad Tech: A Header Bidding Perspective

    Discover how AI is revolutionizing advertising technology, including header bidding. Learn about optimization, fraud prevention, personalization, and the exciting future of AI in ad tech.

    Read more
    header-biddign-data-privacy

    Data has become an incredibly valuable asset, especially in the hands of reliable publishers. Advertisers rely on insights into audience behavior and interests to refine their campaigns. However, navigating the balance between monetizing this data and safeguarding user privacy in advertising, all while complying with increasingly stringent regulations, is vital. Header bidding, while increasing revenue […]

    header-biddign-data-privacy
    Data Privacy in Advertising: Ensuring Compliance and User Trust

    Learn how publishers can navigate header bidding while safeguarding user privacy. Explore strategies for compliance, consent, and building trust in data-driven advertising.

    Read more

      Stay updated with Admixer
      Privacy Policy