Report: Growing Trends in Media Consumption on Mobile

12 May 2016

Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on. 

1. The mobile news user base as a whole reflects the current U.S. population with all its racial, ethnic and economic diversity.

2. Since 2011, the rate of adult U.S. smartphone ownership has increased notably from 46 to 82 percent, and is nearing a saturation point among some age groups. Millennials loom large in mobile usage (85 percent have a smartphone)

monthly-mobile-consumption-by-time-spent3. The audience is generally much more limited among apps overall comparing to websites.

4. The younger generations of mobile news users are actively consuming news, but in a different way; they tend to find news through social media and emerging chat apps.

number-of-people-reading-news-on-mobile

5. The information and reference sites like Wikipedia are linked to news behavior and is a critical pathway to the news and information ecosystem. Wikipedia’s site reaches almost one-third of the total mobile population each month

top-mobile-websites

Nearly the entire population of adult mobile users consume news on their devices, and more users are spending news time on social platforms, so we can assume that this data is applicable for any website. Do you know hot to benefit from this data? Read our article about the Best Mobile Audience Monetization Models.

Want to learn more?

*
*
*

Your message has been sent successfully.

You Might Also Like
Data Monetization for Publishers - Admixer Blog

Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can monetize their 1st party data. We are sharing the main takeaways from the lecture.  A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test new […]

Data monetization for publishers-Admixer.blog
Data Monetization for Publishers: How to Collect and Sell Data [Ultimate Guide]

Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can monetize their 1st party data. We are sharing the main takeaways from the lecture.  A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test new […]

Read more
Millennials and native advertising- Admixer Blog

Author: Dominika Kozub, Content and Marketing Specialist at Voluum DSP. The term “Millennials” has become a buzzword in recent years. Why? The famous generation seems to be the hardest demographic to understand, rapidly altering the digital advertising landscape as we know it. Based on the research, the millennial population born between 1981 and 1996 is […]

Millenials and native advertising- Admixer Blog
Why Millennials Swipe Right for Native Advertising?

Native advertising is a perfect way to reach the maturing generation of millenials. Learn how to grasp and hold on to their attention with our tips.

Read more
Coronavirus Impact on App Industry - Admixer Blog

The app industry was one of the fastest-growing segments in the digital economy prior to the COVID-19 pandemic. In 2019, the app industry boasted 204 billion downloads and $120 billion in consumer spendings. Last year, users, on average, spent 3 hours and 40 minutes per day using apps, outperforming TV. Users are quickly transitioning to […]

App downloads during coronavirus - Admixer Blog
Coronavirus Impact on Mobile App Industry: Installs, Ad Spend, and Revenues

The app industry was one of the fastest-growing segments in the digital economy prior to the COVID-19 pandemic. In 2019, the app industry boasted 204 billion downloads and $120 billion in consumer spendings. Last year, users, on average, spent 3 hours and 40 minutes per day using apps, outperforming TV. Users are quickly transitioning to […]

Read more
Stay updated with Admixer