Report: Growing Trends in Media Consumption on Mobile

12 May 2016

Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on. 

1. The mobile news user base as a whole reflects the current U.S. population with all its racial, ethnic and economic diversity.

2. Since 2011, the rate of adult U.S. smartphone ownership has increased notably from 46 to 82 percent, and is nearing a saturation point among some age groups. Millennials loom large in mobile usage (85 percent have a smartphone)

monthly-mobile-consumption-by-time-spent3. The audience is generally much more limited among apps overall comparing to websites.

4. The younger generations of mobile news users are actively consuming news, but in a different way; they tend to find news through social media and emerging chat apps.

number-of-people-reading-news-on-mobile

5. The information and reference sites like Wikipedia are linked to news behavior and is a critical pathway to the news and information ecosystem. Wikipedia’s site reaches almost one-third of the total mobile population each month

top-mobile-websites

Nearly the entire population of adult mobile users consume news on their devices, and more users are spending news time on social platforms, so we can assume that this data is applicable for any website. Do you know hot to benefit from this data? Read our article about the Best Mobile Audience Monetization Models.

Want to learn more?
Tell us your needs, and we'll help you pick solutions that best fit you

    Please select the request that best describes your needs

    *

    *

    *

    Website Privacy Policy

    You Might Also Like
    Year In Review: Key programmatic updates - Admixer blog

    The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]

    Admixer Year in Review Thumb - Admixer blog
    2020 Rewind: Admixer’s Year in Review

    The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]

    Read more
    Advertising trends 2021 - Admixer blog

    The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting.  On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]

    Advertising trends 2021 Thumb - Admixer blog
    9 Digital Advertising Trends That Will Shape 2021

    The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting.  On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]

    Read more
    Stay updated with Admixer