Transparency and Brand Safety: What Keeps Advertisers Up at Night

13 May 2019

Here’s a scary fact: just in 6 years, by 2025 ad fraud may cost the global industry $50 billion, according to WFA prediction.

There are many ways to eliminate the risk of fraud, like adopting ads.txt (a solution for increasing transparency across ad serving process), clearing up the supply list, filtering out unsavory platforms, and more.

However, the participants of the media buying process have been slow to adopt these measures. For instance, just 23% of media buying manages in the USA leveraged authorized inventory in 2018. Even though 86% of American publishers have already implemented ads.txt technology to filter out “bad traffic.”

Another challenge across the industry and globe is media buying transparency. The process often includes so many sides and participants, that advertisers aren’t usually aware of the fair fees set by each of these sides. Not to mention these fees are hardly ever aligned.

How so? Why are the ad tech players so slow to adopt the solutions when the brand safety and transparency issues cost them a huge loss of budget?

Head of Admixer SSP, Alexander Feshchenko, along with other ad tech experts disposed this dilemma and outlined the ways to increase transparency and brand safety in the programmatic landscape.

Read here key insights from this talk held at ad:tech New Delhi, initially published in Ad Age India.

Want to learn more?

*

*

*

Web site's Privacy Policy

You Might Also Like
Admixer at DMEXCO @home 2020
  • Events
  • 18 September 2020
  • 4 min Read

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic.  In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]

Admixer at DMEXCO@home 2020
DMEXCO @home 2020: What to Expect and How to Get Ready

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic.  In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]

Read more
Ad network history - Admixer blog

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

Ad network history Thumb- Admixer blog
Ad Network: Past, Present, and Future

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

Read more
Ad serving basics - Admixer blog

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Ad serving basics- Thumb Admixer blog
Ad Serving 101: Where Advertisers Meet Publishers

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Read more
Stay updated with Admixer