Xiaomi Ad Inventory - Admixer Blog

Xiaomi Inventory Is Now Available for Purchase on Admixer

4 June 2020

We are proud to announce that Admixer.SSP partnered with Xiaomi and now offers diverse ad formats across Xiaomi apps and services. This also means that Admixer.DSP clients can now purchase new brand-safe inventory from one of the largest tech providers.

Read up to learn more about countless advertising possibilities and audiences you can reach with the Xiaomi ad inventory.  

What makes the Xiaomi business model appealing to advertisers?

Services and products that rely on ads to support their business is a long-established business model. However, it is a rare strategy for a consumer electronics company, and Xiaomi is a unique innovator in this field. In fact, Xiaomi brand itself not as a hardware company, but rather an internet service company. 

Xiaomi distinguishes itself from the competition by including ads and service integrations inside add-ons and even the main UI. This massive advertising business allows Xiaomi to subsidize and offset the hardware cost, and thus sell it at surprisingly low prices. Xiaomi has set a 5% profit margins for all hardware sales

Smartphones are, essentially, carriers of the company’s services, a channel to reach millions of users with advertising. Instead of deriving the bulk of its profits from one-time hardware sell, the Xiaomi model allows a steady revenue stream from advertising on their devices for years. 

Xiaomi audience 

Xiaomi has over 400 million active users of its devices in 220 countries and support services in 77 languages. It has the largest market share of smartphones in Indonesia, second-largest in India, and third in Russia, Spain, and Israel. 

In Ukraine, Xiaomi has a 20% market share of smartphones; in Russia, it controls 14%, while in Kazakhstan, it gained 10% of smartphone users. 

In addition to the massive presence, Xiaomi has a closed-loop Android-based ecosystem of their apps, and build-in services – MIUI. It provides a comprehensive product line of apps, from file management and security to audio players and hyper-casual games. 

The 10 main media services have 20+ million monthly active users each and can provide 8 billion impressions daily

Xiaomi MIUI ecosystem for ads 

MIUI Xiaomi System Apps

From now on, you can use Admixer.DSP to run advertising campaigns in the following MI application and services:

  • Mi File Manager, a free tool to easily manage files and share them offline with others.
  • Mi Music, a pre-installed music app that offers an integrated music streaming service along with the ability to store offline music. 
  • Mi Video, a video player for Mi devices. 
  • Mi Clean Master, a free app for Android that is designed to get rid of junk files and keep the phone running smoothly.
  • Mi Security Center, a built-in Security app with features to protect the phone from the uninvited threats, vulnerabilities, etc.
  • MI Theme Store, a store that sells various themes for phones, one of the most popular features in the MI ecosystem. 
  • Xiaomi Downloads, a native MI file system to manage downloads. 
  • Block Puzzle_Mi, a free mobile hyper-casual game focused around puzzles. 
  • Ludo Master_mi, a free online version of the popular board game Ludo. 

Other popular free mobile games: Black Mamba Big tooth, Sugar Star Sukhavati, Wipeout 3D. 

Xiaomi ad formats available on Admixer.SSP

Xiaomi offers a variety of ad formats, some of which can be universally applied in all of its apps and services, while some are tailor-made for specific channels. 

With Admixer, you can buy ad inventory in the following formats:

  • banner (300*250, 320*50)
  • icon (80*80)
  • interstitial (320*480)
  • native (1200*627)
  • splash, native elements (1200*627)

Advertisers can now purchase the Xiaomi inventory in the following geo: Russia, Ukraine, Germany, Indonesia, India, UK, USA, Canada, Mexico, Brazil, France, Italy, and Spain. 

Benefits for brands 

Xiaomi is a tech company that swiftly got a foothold in the major developing markets of India, Indonesia, Russia, across Eastern Europe, and even in Italy and Spain. 

Their ad-based model allowed them to minimize their hardware cost, and provide 8 billion daily impressions to advertisers in the brand-safe environment. MIUI’s closed ecosystem of products has a massive reach across several markets, primarily India, Indonesia, and Russia. 

Advertising with Xiaomi inventory lets brands:

  • Effectively build Brand Awareness with vast reach and high viewability rates,
  • Deliver products promo proposals to the most valued audience with high conversion rates,
  • Drive app installs with the help of Icon Ads, a non-intrusive ad format, which is naturally integrated across the MI platform,
  • Announce events or show film trailers to drive traffic.
Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like
    header-biddign-data-privacy

    Data has become an incredibly valuable asset, especially in the hands of reliable publishers. Advertisers rely on insights into audience behavior and interests to refine their campaigns. However, navigating the balance between monetizing this data and safeguarding user privacy in advertising, all while complying with increasingly stringent regulations, is vital. Header bidding, while increasing revenue […]

    header-biddign-data-privacy
    Data Privacy in Advertising: Ensuring Compliance and User Trust

    Learn how publishers can navigate header bidding while safeguarding user privacy. Explore strategies for compliance, consent, and building trust in data-driven advertising.

    Read more
    Admixer.HB+ updates for cookieless era

    Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management. These updates are crucial as the industry rapidly moves away from third-party cookies and towards a greater emphasis on […]

    Admixer.HB+ updates for cookieless era
    admixer.hb-header-bidding-update-cookieless

    Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management. These updates are crucial as the industry rapidly moves away from third-party cookies and towards a greater emphasis on […]

    Read more
    client-side-server-side-header-bidding

    Header bidding was an industry earthquake. Suddenly you were able to sell those precious ad spots one buyer at a time. Instead, you could hold an auction in real time with ad partners fighting to reach your visitors. However, all header bidding platform options aren’t created equal. Get ahead of the game by mastering the […]

    client-side-server-side-header-bidding
    Client-Side vs. Server-to-Server Header Bidding: Your Action Plan

    Header bidding comparing client-side and server-to-server

    Read more

      Stay updated with Admixer
      Privacy Policy