Admixer.DSP is now offering premium video ad inventory on Dailymotion. We are going to shed some light on the newly available partnership and immense possibilities for advertisers it provides.

What is Dailymotion?  

Dailymotion is one of the biggest video sharing platforms in the world. It was first launched in 2005 in France and is now available in 35 localized versions featuring local home pages with native publisher content. 

Dailymotion maintains its web presence through Dailymotion website, the Dailymotion app, and its shareable video player. 

Today, Dailymotion attracts 3 billion views per month and offers a variety of ad formats and technology to enhance user ad experience across multiple devices.

Inventory 

Dailymotion provides users with an interactive feed with engaging EU and global content, from 2000+ partner publishers and media. It has a catalog of multi-language content, with a strong emphasis on English, German, Spanish, Portuguese, Italian, and French.

Key media partners:

• Vice
• Vogue 
• Wired
• Billboard
• HuffPost
• Cosmopolitan
• Euronews

Audience 

With over a decade of experience, Dailymotion grew a massive and loyal following. They boast over 273 million unique visitors per month worldwide. 

In the CEE region, Dailymotion offers inventory in Ukraine, Belarus, Moldova, Kazakhstan, and Poland.

The publisher provides a highly engaged audience, genuinely interested in their content – the average time per video is 1.45 minutes, while the average time per session is 5 minutes.

Dailymotion platform showcases premium content while matching users with the content of their interest. The platform has a wide range of audience profiles in Europe: 

• cooking enthusiast – 8.3M unique visitors (UV)
• movie lovers – 6.8M UV
• sports fans –  6.7M UV
• TV lovers – 6.6M UV
• Music lovers – 5.5M UV 
• Gaming fans – 4.8M UV

Targeting options

Advertisers can reach their audience on multiple devices, such as desktop, tablet, or mobile (including web-app, and in-app). They can serve their ads alongside 9 thematic packs: 

• news
• sports
• music
• TV&Movies
• automotive
• gaming
• tech 
• comedy
• lifestyle

Ad formats

Admixer advertisers now have access to Dailymotion premium ad format – in-stream video ads. They are displayed in player, either in full-screen or thumbnail mode.

The most common ad length is 5, 15, 30, and 60 seconds, depending on the length of the host video. In-stream video ads can provide up to: 

• 60% to 80% average completion rate
• 86% average viewability rate
• 1% to 2% average click-through rate

Brand-safety and anti-fraud tools 

Dailymotion ad inventory is screened for fraud 24/7 in real-time by the internal algorithms. White Ops and IAS Integral Ad Science are natively integrated into the player and accurately identify fraudulent impressions.

Additionally, Dailymotion algorithm scans all new uploads based on blacklisted keywords, and identify contentious topics and unsafe placements. IAS analyzes and scores web-pages’ URL and textual content. 

Users can file a takedown notice when they notice inappropriate content, and ads will be blocked until review by the support team. 

Special offer for Admixer 

In light of the current crisis, Dailymotion offers special plans for small and medium-sized businesses.

Together with Admixer, Dailymotion offer you to purchase 1 impression, and get an extra one for free. 

This promotion is available for campaigns signed between May 1st and August 31st, 2020. 

Wrap Up

Partnership with Dailymotion provides Admixer.DSP advertisers with access to premium video inventory and placements from world-renowned publishers and media houses. 75% of the total video views made on professional publishers’ contents. 

Dailymotion attracts dynamic, time-conscious, and affluent individuals. Its inventory provides a perfect controlled environment for brand awareness campaigns and reaching diverse audiences at scale.