Dailymotion Inventory on Admixer.DSP - Admixer.Blog

New Addition to Admixer.DSP: Dailymotion Video Inventory

18 June 2020

Admixer.DSP is now offering premium video ad inventory on Dailymotion. We are going to shed some light on the newly available partnership and immense possibilities for advertisers it provides.

What is Dailymotion?  

Dailymotion is one of the biggest video sharing platforms in the world. It was first launched in 2005 in France and is now available in 35 localized versions featuring local home pages with native publisher content. 

Dailymotion maintains its web presence through Dailymotion website, the Dailymotion app, and its shareable video player. 

Today, Dailymotion attracts 3 billion views per month and offers a variety of ad formats and technology to enhance user ad experience across multiple devices.

Inventory 

Dailymotion provides users with an interactive feed with engaging EU and global content, from 2000+ partner publishers and media. It has a catalog of multi-language content, with a strong emphasis on English, German, Spanish, Portuguese, Italian, and French.

Key media partners:

  • Vice
  • Vogue 
  • Wired
  • Billboard
  • HuffPost
  • Cosmopolitan
  • Euronews

Audience 

With over a decade of experience, Dailymotion grew a massive and loyal following. They boast over 273 million unique visitors per month worldwide

In the CEE region, Dailymotion offers inventory in Ukraine, Belarus, Moldova, Kazakhstan, and Poland.

The publisher provides a highly engaged audience, genuinely interested in their content – the average time per video is 1.45 minutes, while the average time per session is 5 minutes.

Dailymotion platform showcases premium content while matching users with the content of their interest. The platform has a wide range of audience profiles in Europe: 

  • cooking enthusiast – 8.3M unique visitors (UV)
  • movie lovers – 6.8M UV
  • sports fans –  6.7M UV
  • TV lovers – 6.6M UV
  • Music lovers – 5.5M UV 
  • Gaming fans – 4.8M UV

Targeting options

Advertisers can reach their audience on multiple devices, such as desktop, tablet, or mobile (including web-app, and in-app). They can serve their ads alongside 9 thematic packs: 

  • news
  • sports
  • music
  • TV&Movies
  • automotive
  • gaming
  • tech 
  • comedy
  • lifestyle

Ad formats

Admixer advertisers now have access to Dailymotion premium ad format – in-stream video ads. They are displayed in player, either in full-screen or thumbnail mode.

The most common ad length is 5, 15, 30, and 60 seconds, depending on the length of the host video. In-stream video ads can provide up to: 

  • 60% to 80% average completion rate
  • 86% average viewability rate
  • 1% to 2% average click-through rate

Brand-safety and anti-fraud tools 

Dailymotion ad inventory is screened for fraud 24/7 in real-time by the internal algorithms. White Ops and IAS Integral Ad Science are natively integrated into the player and accurately identify fraudulent impressions.

Additionally, Dailymotion algorithm scans all new uploads based on blacklisted keywords, and identify contentious topics and unsafe placements. IAS analyzes and scores web-pages’ URL and textual content. 

Users can file a takedown notice when they notice inappropriate content, and ads will be blocked until review by the support team. 

Special offer for Admixer 

In light of the current crisis, Dailymotion offers special plans for small and medium-sized businesses.

Together with Admixer, Dailymotion offer you to purchase 1 impression, and get an extra one for free. 

This promotion is available for campaigns signed between May 1st and August 31st, 2020. 

Wrap Up

Partnership with Dailymotion provides Admixer.DSP advertisers with access to premium video inventory and placements from world-renowned publishers and media houses. 75% of the total video views made on professional publishers’ contents. 

Dailymotion attracts dynamic, time-conscious, and affluent individuals. Its inventory provides a perfect controlled environment for brand awareness campaigns and reaching diverse audiences at scale.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like
    Admixer Media Buying - Admixer blog

    Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

    Media Buying Guide - Admixer blog
    Media Buying: An Industry Guide

    Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

    Read more
    Google monetization instruments MCM - Admixer blog

    Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising.  Google ad tools became the […]

    Google monetization - Admixer blog
    Google Monetization Tools: How to Choose The Right One For Your Inventory?

    Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising.  Google ad tools became the […]

    Read more
    User ID - Admixer blog

    Unidentified users have very limited access to anything around the web. User identification is an essential step to providing a safe and secure web environment. But what is the User ID, and is safety the only thing it ensures? What does it have to do with advertising? What does User ID mean? User identification or […]

    User ID User Identification - Admixer blog
    User Identification (User ID)

    Unidentified users have very limited access to anything around the web. User identification is an essential step to providing a safe and secure web environment. But what is the User ID, and is safety the only thing it ensures? What does it have to do with advertising? What does User ID mean? User identification or […]

    Read more

      Stay updated with Admixer
      Privacy Policy