Choosing the right header bidding solution is essential for maximizing ad revenue and optimizing publisher yield. This article provides a comprehensive header bidding platform comparison and comparative overview of: Admixer.HB+ Ezoic Playwire AdPushup Freestar Mediavine Raptive Key Considerations Before diving in, remember that the ideal HB solution depends on these factors: Your Publisher Needs: ad […]
Maximize ad revenue with the right header bidding platform. This guide compares key features and demand sources of leading solutions like Admixer.HB+
Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management. These updates are crucial as the industry rapidly moves away from third-party cookies and towards a greater emphasis on […]
Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management. These updates are crucial as the industry rapidly moves away from third-party cookies and towards a greater emphasis on […]
Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has launched its innovative header bidding platform Admixer.HB+ to drive publishers’ revenue and consolidate monetization within one single platform. Let us walk you through the new Header Bidding Platform! In today’s dynamic digital advertising landscape, publishers are continuously seeking innovative solutions to […]
Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has launched its innovative header bidding platform Admixer.HB+ to drive publishers’ revenue and consolidate monetization within one single platform. Let us walk you through the new Header Bidding Platform! In today’s dynamic digital advertising landscape, publishers are continuously seeking innovative solutions to […]
Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground. According to the eMarketer report, by 2023 digital […]
Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground. According to the eMarketer report, by 2023 digital […]
When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold. Moreover, advancement in data collection and management made digital […]
When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold. Moreover, advancement in data collection and management made digital […]
Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can activate and monetize their 1st-party data. We are sharing the main takeaways from the lecture. A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test […]
Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can activate and monetize their 1st-party data. We are sharing the main takeaways from the lecture. A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test […]
