Monetization

Ad network history - Admixer blog

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

Ad network history Thumb- Admixer blog
Ad Network: Past, Present, and Future

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

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Data Monetization for Publishers - Admixer Blog

Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can activate and monetize their 1st-party data. We are sharing the main takeaways from the lecture.  A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test […]

Data monetization for publishers-Admixer.blog
Data Monetization for Publishers: How to Collect and Sell Data [Ultimate Guide]

Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can activate and monetize their 1st-party data. We are sharing the main takeaways from the lecture.  A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test […]

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Income from digital ads is still the main source of publisher’s revenue. However ad blocking tools is the reason why publisher became extra preoccupied in 2015. Which became the reason of constant search of new approaches to lifetime valuable user experience.  

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