Ad tech firms excel once more. This time, they take leading positions among the fastest-growing companies in the USA. And the figures are doubled.
Earnings and employees of ad tech firms increase
The survey by Inc. Magazine proves the revenue and the number of employees at ad tech firms in 2016 to be twice the amount of the previous year. Ad and marketing companies have taken 10% of the Inc. Mag’s list, primarily of its top. The figures that the magazine provides show the doubled growth of ad companies’ revenues. With the steady increase in funds flowing to the industry, it has become the third fastest growing in the USA.
This uptrend is even more impressive given the relative young age of digital advertising. The progress so far invites to keep learning more about the system in whole. This is an important task for all key players: agencies, companies, publishers and consumers.
Publishers need to stay focused
Such positive changes should motivate publishers to get the best of it. The fast pace of the digital ad market requires them to learn and adapt.
Admixer’s Head of Programmatic Operations Yaroslav Kholod emphasizes: “The overall success of digital ad operations depends on publishers understanding their customers. They need to be consistent with the strategy while leaving the space for its improvement.”
The points of focus for publishers include, among others, the right choice of partners, data protection and inventory optimization. In a context of such rapid growth, one should not underestimate the crucial role of protecting a stable position on the market.