Admixer Creative Studio – creative management solution that simplifies and automates work with various types of advertising formats, significantly saving resources and increasing efficiency. Now the workflow of creating and testing creatives is as simple as possible, giving publishers and advertisers more control over the display of promo materials.

About Admixer Creative Studio

Admixer Creative Studio replaces the previous tool – Admixer Creatives, which allowed the creation and use of various interactive ad formats for campaigns in Admixer DSP. The new solution consolidates all functionality into a single flow, allowing advertisers to quickly assemble, configure, and preview creatives in various layouts and environments, providing a complete understanding of their performance and display.

Creative Studio is a built-in module in the Admixer Platform and allows advertisers and publishers to use an extensive library of ad templates to create advertising campaigns, track the effectiveness of creatives, optimize them, and control their use.

How Admixer Creative Studio works

Creative Studio works like a creative builder, quickly assembling ready-to-use creatives based on the selected template. Launching a new advertisement requires just a few simple steps:

1. Select the desired creative template from the library

2. Upload creative assets to the template

3. Set additional creative attributes

4. Add target events tracking, if necessary

5. Save and test how the creative displays in various environments and layouts

6. After this, the creative is available in the creative library and ready for use in a variety of advertising campaigns

Key capabilities of Admixer Creative Studio

By using Creative Studio as part of Admixer products, publishers and advertisers gain a wide range of capabilities that other similar solutions do not offer:

• All types of formats. Creative Studio provides access to 40 ad format templates, covering banner, native, rich media, in-stream and out-stream video, and audio advertising.
• Creative storage. All creatives are saved in the library and can be used in multiple advertising campaigns. If creative settings need to be changed, that can always be made in the library.
• Creative performance analytics. Statistics for each ad item are tracked across all campaigns and within each campaign individually. For promoted products from the feed, statistics for each product are available.
• External tracking. If the advertiser conducts performance research using third-party measurement tools, each template has fields for installing external tracking codes for different event types.
• Feed-based creatives. For advertisers promoting products from their catalog and for Retail Media, Creative Studio offers formats generated from product feeds using various rules.
• Creative personalization. The ability to use creative content based on personalized remarketing or a specific creative version based on audience targeting.
• DCO module. A separate functionality for creating dynamic creatives with different asset versions depending on the targeting options.
• Precise creative targeting. Using creatives in Admixer DSP allows for even greater creative effectiveness through additional targeting by language, audience, context, and creative placement on the page.
• Additional monetization through creatives. Publishers and advertising agencies can set the price for creative use on the platform and generate additional revenue.

Main advantages of Admixer Creative Studio

With seamless integration of Creative Studio with DSP advertisers and publishers get faster campaigns activation, no tags and no QA lags, fewer errors, unified reporting, shared targeting logic and holistic performance view.

For advertisers

• Availability of all format types for omnichannel advertising (web, in-app, video-in-steam, CTV, DOOH, In-store Video & Audio)
• Cost savings on creative creation resources
• Multi-versioning and personalization of advertising materials
• Detailed creative performance statistics and external tracking

For publishers

• Ability to create the best creative set to improve the user ad experience
• Addition of advertising formats that deliver greater engagement and, consequently, greater returns for advertisers
• Increased CPM and overall revenue through more expensive formats
• Use of native and feed-based formats for product advertising

For retail and commerce media

• Ability to run campaigns on retailer’s website, app, and in-store digital screens using a single creative library
• Use product feeds to generate banners, product listings and native ads
• Personalize ads based on user behavior and purchase history
• Build a full customer funnel using different creative types and targeting

How to start using Admixer Creative Studio

Creative Studio is a built-in module in solutions for publishers – Admixer Platform, Admixer Ad Network, Admixer Publisher, for advertisers and agencies – Admixer DSP, Agency Tech Stack, and for retailers and marketplaces – Retail Media Platform.

To start using the Creative Studio for advertising, you need to gain access to the corresponding solution.

Ivan Fedorov

New Business Director at Admixer