If you want to stay on top of the monetization wave, you cannot walk past the video ad format. Combine it with programmatic – and you’ll get the must-have kit for raising your revenue as a video ad publisher.
Those, who know the theory of programmatic buying, still have the questions as to its practical value. The specialists that switch from contextual to programmatic advertising doubt its real potential. Let’s take a look at the results programmatic can bring you.
Publishers rarely get the opportunity to discuss their problems with monetization. The issues keep boiling in a closed cooking pot of the sell side. It was quite natural, that when premium publishers got together, lots of issues were voiced.
Ad networks, DSPs, ad agencies and advertisers are pouring lots of money to make an impact on real people. Major finance flows attract fraudsters that want to get their piece of pie. That’s where the need for third-party traffic verification arises.
Admixer has come to Berlin to join the discussion of most pressing topics among programmatic sector actors.
Want to set up your own ad network? Don’t know where to start? You might consider some of our advises.
Want to set up your own ad network? Don’t know where to start? You might consider some of our advises.
