Media publishers are pushing the use of video ads for better monetization. One thing they could add to the mix is to sell video ad placements via header bidding.
Programmatic buying is known to be followed by the issue of brand safety. It does not mean though that your brand is doomed without the direct negotiations. Programmatic is driven by data, not relationship building. Thus, it requires data-driven adjustments for keeping your brand safe.
An event on 10 August has stirred a renewed attention to the ad blocking issue. The blocking side accused a company of using US copyright law to push through its ads.
Are you sure you’re paying enough attention to the core of your advertising strategy? The nerve and sinew of your ad campaign’s body? The frame of your promotion vehicle?
Most viewers finish a video ad when promised a reward
Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into.
