Publishers rarely get the opportunity to discuss their problems with monetization. The issues keep boiling in a closed cooking pot of the sell side. It was quite natural, that when premium publishers got together, lots of issues were voiced.
Ad networks, DSPs, ad agencies and advertisers are pouring lots of money to make an impact on real people. Major finance flows attract fraudsters that want to get their piece of pie. That’s where the need for third-party traffic verification arises.
Admixer has come to Berlin to join the discussion of most pressing topics among programmatic sector actors.
Want to set up your own ad network? Don’t know where to start? You might consider some of our advises.
Want to set up your own ad network? Don’t know where to start? You might consider some of our advises.
Programmatic traditionally uses cookies for audience targeting. The data gathered this way can get fragmented. Marketers are looking for new forms of user identification.
We are starting a series of interviews with our partners on our cooperation experience. The goal is to highlight the monetization process for newbie publishers. Learn the practical cases to draw your own monetization strategy.
