Monetization Starter for a Video Ad Publisher

29 November 2017

If you want to stay on top of the monetization wave, you cannot walk past the video ad format. Combine it with programmatic – and you’ll get the must-have kit for raising your revenue as a video ad publisher.

How does a publisher become a master of programmatic video ads? In this article, we’ll cover the basics, like video ad types, video ad pricing, video header bidding specifics and some video trends for the future.

Video ad types

IAB divides video ads into linear and nonlinear. Linear ads play before, in the middle or after the main video. These are our traditional pre-rolls, mid-rolls and post-rolls.

Nonlinear video ads don’t interrupt the stream of хєр any video content, that is why they are also called “out-stream”. Such a video may appear within the text content or social feed.

More specifically, this includes the formats, like in-banner, in-page and native video ads.

Video pricing models

It’s better to get the specifics of the pricing from your video ad network. Here are the definitions of the basic pricing models from IAB:

  • CPM – cost per 1000 impressions,
  • CPCV – cost per 100 % complete view,
  • CPV – cost per view, count for the start, no settled time of watching,
  • VCPM – viewable cost per 1000 ad units,
  • VCPV – viewable cost per view, it’s calculated as VCPM / CPV,
  • CPE/CPI – cost per engagement or user interaction with a video,
  • CPS/CPH – cost per second or per hour per 1000 impressions.

Video header bidding

The combination of the two is nothing new. Header Bidding has its obvious benefits. You can connect multiple demand sources and get the maximum revenue.

There are still some question as to the code implementation, since Flash video players don’t have the headers. It’ll still work with some clever coding, or if you use HTML5 player.

Video advertising trends

This year, out-stream video ads were the trend. Now, native advertising is on the rise. We can expect more native video ads to be produced.

Native advertising ignores the ad blockers and supports user experience.


And don’t forget about the impressive figures. Almost half of 2017 video ad spend went to video advertising. As user content consumption moves all the more to the video format, advertising has to keep the pace.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like
    How Life-Extension of 3P Cookies Will Affect the Industry? - Admixer blog

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    How the delay in 3p cookies phase out will affect adtech industry? - Admixer blog
    Die Another Day: How Life-Extension of 3P Cookies Will Affect the Industry?

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    Read more
    Device fingerprinting - Admixer Blog

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Device fingerprint - hover image - Admixer Blog
    Device Fingerprinting: Pros and Cons of the Controversial Method

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Read more
    Identity Graph - Admixer Blog

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    User Identity Graph - Admixer Blog
    Identity Graph: What Is in It for Marketing?

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    Read more

      Stay updated with Admixer
      Privacy Policy