Monetization Starter for a Video Ad Publisher

29 November 2017

If you want to stay on top of the monetization wave, you cannot walk past the video ad format. Combine it with programmatic – and you’ll get the must-have kit for raising your revenue as a video ad publisher.

How does a publisher become a master of programmatic video ads? In this article, we’ll cover the basics, like video ad types, video ad pricing, video header bidding specifics and some video trends for the future.

Video ad types

IAB divides video ads into linear and nonlinear. Linear ads play before, in the middle or after the main video. These are our traditional pre-rolls, mid-rolls and post-rolls.

Nonlinear video ads don’t interrupt the stream of хєр any video content, that is why they are also called “out-stream”. Such a video may appear within the text content or social feed.

More specifically, this includes the formats, like in-banner, in-page and native video ads.

Video pricing models

It’s better to get the specifics of the pricing from your video ad network. Here are the definitions of the basic pricing models from IAB:

  • CPM – cost per 1000 impressions,
  • CPCV – cost per 100 % complete view,
  • CPV – cost per view, count for the start, no settled time of watching,
  • VCPM – viewable cost per 1000 ad units,
  • VCPV – viewable cost per view, it’s calculated as VCPM / CPV,
  • CPE/CPI – cost per engagement or user interaction with a video,
  • CPS/CPH – cost per second or per hour per 1000 impressions.

Video header bidding

The combination of the two is nothing new. Header Bidding has its obvious benefits. You can connect multiple demand sources and get the maximum revenue.

There are still some question as to the code implementation, since Flash video players don’t have the headers. It’ll still work with some clever coding, or if you use HTML5 player.

Video advertising trends

This year, out-stream video ads were the trend. Now, native advertising is on the rise. We can expect more native video ads to be produced.

Native advertising ignores the ad blockers and supports user experience.


And don’t forget about the impressive figures. Almost half of 2017 video ad spend went to video advertising. As user content consumption moves all the more to the video format, advertising has to keep the pace.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like

    On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

    Leveraging Tech Stack for Developing Markets: Main Takeaways from Elena Podshuveit at Adsider Live

    On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

    Read more

    Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

    What is Geofencing? How to Use Geofencing vs Geo-Targeting?

    Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

    Read more
    Admixer Media Buying - Admixer blog

    Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

    Media Buying Guide - Admixer blog
    Media Buying: An Industry Guide

    Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

    Read more

      Stay updated with Admixer
      Privacy Policy