Adtech Insights

Programmatic takes over direct deals - Admixer blog

Programmatic’s victory march goes on. This time, it’s all thanks to Programmatic Direct. The new link in the ad server chain allows for programmatic advertising to get even bigger revenue. And upcoming trends promise a continuing rise.

Ad fraud in China - Admixer blog

As we know, ad exchanges operate fully automatically. Due to the lack of human control, ad fraudsters are able to use non-human traffic activity for gaining profit. Ad fraud happens all over the world, yet in China the problem is particularly severe.

Effective data management

TBWA Worldwide’s global data director is known for combining logic and creativity in his work. Baker Lambert has launched a number of successful campaigns for such global brands, as Nissan, AirBNB, Twitter, Gatorade, Adidas and GoDaddy. As he states, most marketers focus on targeting and ROI, while missing out on using data as a tool to get the message across.

Ad tech trends and insights -

Ad tech firms excel once more. This time, they take leading positions among the fastest-growing companies in the USA. And the figures are doubled. 

Adtech insights and predictions- Admixer blog

At the end of the year, we decided, to sum up the predictions and forecasts for 2017 and to try to prepare ourselves for what is going to happen.

Common mistakes of digital publishers

We’ve summarized common vendors’ feedbacks on their work with publishers.

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