You’ve heard a lot about, but does not know what exactly ad server does. What is adserving, why publisher should use one and what are the first steps to start with – read in our Q&A.
Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on.
When we talk about optimization most of the time we think about search engine optimization or content marketing. Somehow page speed optimization is often dropped out of sights.
Recently Ofcom published an in-depth research about adult British media consumption. The report is 203 pages, so we collected the main numbers to save your time.
Last week IAB released March Primer for Publishers with main insights how to increase viewability and what should be noted.
If you are publishers here are some benefits you can gain with the automated auction of ad impressions.
