Adtech Insights

Mobile time spent increase

Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on. 

When we talk about optimization most of the time we think about search engine optimization or content marketing. Somehow page speed optimization is often dropped out of sights.

Digital media consumption and time spent

Recently Ofcom published an in-depth research about adult British media consumption. The report is 203 pages, so we collected the main numbers to save your time.   

Guide on improving ad viewability - Admixer.blog

Last week IAB released March Primer for Publishers with main insights how to increase viewability and what should be noted.

Real-time bidding for publishers

If you are publishers here are some benefits you can gain with the automated auction of ad impressions.

How programmatic compete with Google

Facebook, Apple and Google launching its own news aggregator platform. What is the price of the fast and clean reading experience? 

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