So, we noticed that we’re finishing almost all our articles with something like “hop on”, “catch up”, “before it’s not too late” or “stop being a dinosaur”. Of course, no one can move as fast as digital advertising world is evolving.
No one can be that mean to those folks who decided to place ads where no one can see it. They’re using their impeccable knowledge of human behavior and producing something brilliant and catchy.
Ad fraud. We’re using words “favorite subject” so often that they’ve already lost its value. Our digital world was developing alongside with digital ads and fraud in digital ads.
We have already made a post about the rising star of video advertising. This time we collected some fresh figures about the state of the industry and publishers’ reaction.