Adtech Insights

Can’t take my eyes off of you: State of viewability

Digital ad buyers and sellers have undergone a sometimes painful but necessary transition toward using viewable impressions as currency.

What is SSP

We start series of materials about complex digital advertising terms in simple words. The first quetion-answer session is dedicated to what is SSP (Supply-side platform).

Please, don’t: 4 website promotion mistakes

We collected 4 typical fails about website promotion with one call-to-action: stop doing that!

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