Adtech Insights

Ad blocker influence on publishers

Do you remember that “We messed up” open letter written to Advertisers by IAB from October 2015?

Programmatic in-house teams

So, we noticed that we’re finishing almost all our articles with something like “hop on”, “catch up”, “before it’s not too late” or “stop being a dinosaur”. Of course, no one can move as fast as digital advertising world is evolving.

Guide for better ads viewability

No one can be that mean to those folks who decided to place ads where no one can see it. They’re using their impeccable knowledge of human behavior and producing something brilliant and catchy.

How to combat ad fraud

Ad fraud. We’re using words “favorite subject” so often that they’ve already lost its value. Our digital world was developing alongside with digital ads and fraud in digital ads.

Programmatic ad revenues - Admixer blog

Internet ad revenue in the first quarter increased for 21% (to $15.9 billion), according to the IAB and PwC’s latest data.

Video inventory monetization

We have already made a post about the rising star of video advertising. This time we collected some fresh figures about the state of the industry and publishers’ reaction.

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