Adtech Insights

Opinion: how publishers should rebalance their monetization approach

Income from digital ads is still the main source of publisher’s revenue. However ad blocking tools is the reason why publisher became extra preoccupied in 2015. Which became the reason of constant search of new approaches to lifetime valuable user experience.  

Facebook launches Audience Optimization for Publishers

Product manager Peter Roybal announced the launch of organic targeting tool Audience Optimization in a Facebook Media blog post, saying that the tool and its new features are available to all English-language pages, and they will automatically be turned on for pages with more than 5,000 likes.

Hard choice: the pros and cons of DIY SEO [Infographic]

93% of online experiences begin with a search engine. SEO is the one to drive organic traffic, there is no doubt that any website needs it. However, when the time X arrives, hesitations overwhelm publisher: hiring a freelancer, outsource it with a specialized company or do it with your own hands. 

Can’t take my eyes off of you: State of viewability

Digital ad buyers and sellers have undergone a sometimes painful but necessary transition toward using viewable impressions as currency.

What is SSP

We start series of materials about complex digital advertising terms in simple words. The first quetion-answer session is dedicated to what is SSP (Supply-side platform).

Please, don’t: 4 website promotion mistakes

We collected 4 typical fails about website promotion with one call-to-action: stop doing that!

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