Adtech Insights

Hard choice: the pros and cons of DIY SEO [Infographic]

93% of online experiences begin with a search engine. SEO is the one to drive organic traffic, there is no doubt that any website needs it. However, when the time X arrives, hesitations overwhelm publisher: hiring a freelancer, outsource it with a specialized company or do it with your own hands. 

Can’t take my eyes off of you: State of viewability

Digital ad buyers and sellers have undergone a sometimes painful but necessary transition toward using viewable impressions as currency.

What is SSP

We start series of materials about complex digital advertising terms in simple words. The first quetion-answer session is dedicated to what is SSP (Supply-side platform).

Please, don’t: 4 website promotion mistakes

We collected 4 typical fails about website promotion with one call-to-action: stop doing that!

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