Adtech Insights

Trends of digital ad industry - Admixer blog

If you don’t have time and power to look through 213 beautiful slides by Marry Meeker, this post is just for you. So here’s the main points. 

Publishers’ monetization - Admixer blog

We’re sure that noticed that most sites are in a constant search of an optimal interface and user experience to increase ads revenues. Content presentation, visual effects, design itself, informational structure, those things should be perfect for users or at least on its way to perfect.

Create banners with highest CTR

The main purpose of a banner is to catch user`s eye and attract his attention to go to the advertiser’s website. The case of Renault campaign reflects the approach to reaching high KPIs.

Ad server for publishers

You’ve heard a lot about, but does not know what exactly ad server does. What is adserving, why publisher should use one and what are the first steps to start with – read in our Q&A. 

Mobile time spent increase

Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on. 

When we talk about optimization most of the time we think about search engine optimization or content marketing. Somehow page speed optimization is often dropped out of sights.

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