The digital advertising world is on the cusp of a major upheaval. Growing privacy concerns and tightening regulations are rapidly eroding the dominance of third-party cookies, the long-standing backbone of behavioral cookie targeting. This shift is pushing advertisers towards a new frontier – contextual advertising, with header bidding platforms emerging as a crucial ally in […]
A publisher's guide to thriving in the cookieless future. Learn how contextual targeting and header bidding maximize ad revenue while respecting privacy.
Choosing the right header bidding solution is essential for maximizing ad revenue and optimizing publisher yield. This article provides a comprehensive header bidding platform comparison and comparative overview of: Admixer.HB+ Ezoic Playwire AdPushup Freestar Mediavine Raptive Key Considerations Before diving in, remember that the ideal HB solution depends on these factors: Your Publisher Needs: ad […]
Maximize ad revenue with the right header bidding platform. This guide compares key features and demand sources of leading solutions like Admixer.HB+
Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). The integration of AI-driven solutions is fundamentally altering industry practices. Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers alike. AI-Powered Bidding Optimization Traditionally, bid management involved manual adjustments and rule-based decision-making. […]
Discover how AI is revolutionizing advertising technology, including header bidding. Learn about optimization, fraud prevention, personalization, and the exciting future of AI in ad tech.
Data has become an incredibly valuable asset, especially in the hands of reliable publishers. Advertisers rely on insights into audience behavior and interests to refine their campaigns. However, navigating the balance between monetizing this data and safeguarding user privacy in advertising, all while complying with increasingly stringent regulations, is vital. Header bidding, while increasing revenue […]
Learn how publishers can navigate header bidding while safeguarding user privacy. Explore strategies for compliance, consent, and building trust in data-driven advertising.
Header bidding was an industry earthquake. Suddenly you were able to sell those precious ad spots one buyer at a time. Instead, you could hold an auction in real time with ad partners fighting to reach your visitors. However, all header bidding platform options aren’t created equal. Get ahead of the game by mastering the […]
Header bidding comparing client-side and server-to-server
On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for all industry players, because the current version of OpenRTB protocol is utterly outdated, and lowers the effectiveness of programmatic trading. With the new version […]
On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for all industry players, because the current version of OpenRTB protocol is utterly outdated, and lowers the effectiveness of programmatic trading. With the new version […]
