Launching digital campaigns across a large network of websites and apps has never been simple. Every publisher has its own layout. Every app has its own screen environment. Every ad placement comes with different dimensions, available inventory, fill rates, and performance patterns. For advertisers, this creates a familiar operational problem: the more inventory they want […]
Launching digital campaigns across a large network of websites and apps has never been simple. Every publisher has its own layout. Every app has its own screen environment. Every ad placement comes with different dimensions, available inventory, fill rates, and performance patterns. For advertisers, this creates a familiar operational problem: the more inventory they want […]
Everyone in AdTech is moving toward AI. Advertising platforms are refining optimization models for bidding, pacing, targeting, and traffic allocation. Measurement companies and advertising agencies are pushing for more robust attribution. Data providers are using machine learning to build better audiences. Across the market, the direction is clear: products are becoming more automated, more predictive, […]
Everyone in AdTech is moving toward AI. Advertising platforms are refining optimization models for bidding, pacing, targeting, and traffic allocation. Measurement companies and advertising agencies are pushing for more robust attribution. Data providers are using machine learning to build better audiences. Across the market, the direction is clear: products are becoming more automated, more predictive, […]
Over the past couple of months, we’ve added a series of feature updates that make using the Admixer Advertising Platform much more user-friendly. Considering the latest trends in the consolidation of stand alone resources, special attention was paid to the interoperability of the platform, giving the opportunity to all inventory owners in the best way […]
Over the past couple of months, we’ve added a series of feature updates that make using the Admixer Advertising Platform much more user-friendly. Considering the latest trends in the consolidation of stand alone resources, special attention was paid to the interoperability of the platform, giving the opportunity to all inventory owners in the best way […]
Admixer Creative Studio – creative management solution that simplifies and automates work with various types of advertising formats, significantly saving resources and increasing efficiency. Now the workflow of creating and testing creatives is as simple as possible, giving publishers and advertisers more control over the display of promo materials. About Admixer Creative Studio Admixer Creative […]
Admixer Creative Studio – creative management solution that simplifies and automates work with various types of advertising formats, significantly saving resources and increasing efficiency. Now the workflow of creating and testing creatives is as simple as possible, giving publishers and advertisers more control over the display of promo materials. About Admixer Creative Studio Admixer Creative […]
Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]
Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]
Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform. […]
Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform. […]
