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Post-cookie era - Admixer.blog

Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.  Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice.  […]

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The Death of 3rd-Party Cookies: How Websites Can Adjust [Updated]

Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.  Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice.  […]

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Google Announcement on User IDs Meaning for the Ad Industry - Admixer Blog

On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]

Google User Identity Announcement
What Does Google’s Announcement on User IDs Mean for the Ad Industry?

On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]

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Programmatic Trends 2020 - Admixer Blog

Programmatic advertising is developing rapidly. According to the eMarketer research, more than 88.2% of U.S. display ads will be purchased via programmatic by 2022. Programmatic is becoming a dominant model for trading all media types. Yet, there is a long road for it to cement its positions in the new sectors, like CTV, DOOH, and […]

Programmatic Trends 2020 - Admixer Blog
16 Programmatic Trends Shaping the Advertising Industry in 2022 [UPD]

Programmatic advertising is developing rapidly. According to the eMarketer research, more than 88.2% of U.S. display ads will be purchased via programmatic by 2022. Programmatic is becoming a dominant model for trading all media types. Yet, there is a long road for it to cement its positions in the new sectors, like CTV, DOOH, and […]

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Mobile DSP - Admixer Blog

The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally.  In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]

Mobile DSP Thumb - Admixer Blog
Mobile DSP: A Gateway To In-App Advertising

The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally.  In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]

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Advertising trends 2021 - Admixer blog

The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting.  On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]

Advertising trends 2021 Thumb - Admixer blog
9 Digital Advertising Trends That Will Shape 2021

The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting.  On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]

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