While mobile usage expands exponentially, digital advertising has to adapt. Why cookie files are an issue and what is the answer to it?
While mobile usage expands exponentially, digital advertising has to adapt. Why cookie files are an issue and what is the answer to it?
Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap. The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]
Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap. The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]
Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities. Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice. […]
Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities. Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice. […]
On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]
On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]
Programmatic advertising is developing rapidly. According to the eMarketer research, more than 88.2% of U.S. display ads will be purchased via programmatic by 2022. Programmatic is becoming a dominant model for trading all media types. Yet, there is a long road for it to cement its positions in the new sectors, like CTV, DOOH, and […]
Programmatic advertising is developing rapidly. According to the eMarketer research, more than 88.2% of U.S. display ads will be purchased via programmatic by 2022. Programmatic is becoming a dominant model for trading all media types. Yet, there is a long road for it to cement its positions in the new sectors, like CTV, DOOH, and […]
The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally. In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]
The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally. In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]
