Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities. With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]
Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities. With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]
The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […]
The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […]
At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. Beyond the rise of advanced ad technologies like header bidding solutions, the choice of mobile and in-app formats carries a significant impact, attracting almost 78% of daily online users. This fact inevitably boosts ad growth. Let’s run through the […]
At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. Beyond the rise of advanced ad technologies like header bidding solutions, the choice of mobile and in-app formats carries a significant impact, attracting almost 78% of daily online users. This fact inevitably boosts ad growth. Let’s run through the […]
While mobile usage expands exponentially, digital advertising has to adapt. Why cookie files are an issue and what is the answer to it?
While mobile usage expands exponentially, digital advertising has to adapt. Why cookie files are an issue and what is the answer to it?
Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap. The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]
Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap. The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]
Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities. Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice. […]
Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities. Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice. […]
