Explained

Transparency and Brand Safety: What Keeps Advertisers Up at Night

Here’s a scary fact: just in 6 years, by 2025 ad fraud may cost the global industry $50 billion, according to WFA prediction. There are many ways to eliminate the risk of fraud, like adopting ads.txt (a solution for increasing transparency across ad serving process), clearing up the supply list, filtering out unsavory platforms, and […]

Transparency and Brand Safety: What Keeps Advertisers Up at Night

Here’s a scary fact: just in 6 years, by 2025 ad fraud may cost the global industry $50 billion, according to WFA prediction. There are many ways to eliminate the risk of fraud, like adopting ads.txt (a solution for increasing transparency across ad serving process), clearing up the supply list, filtering out unsavory platforms, and […]

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60+ Partners at Google EMEA Think Partner 2018

Google EMEA Think Partner 2018: Key Takeaways

Annually, Google gathers its partners to discuss the upcoming digital trends and insights. In December 2018 60+ Google Partners from European region got together in Dublin to join Google EMEA event.

video ad publisher

Monetization Starter for a Video Ad Publisher

If you want to stay on top of the monetization wave, you cannot walk past the video ad format. Combine it with programmatic – and you’ll get the must-have kit for raising your revenue as a video ad publisher.

mobile cookie

Cookie alternatives for mobile advertising

Mobile usage expands exponentially. Digital advertising has to adapt. How cookie files are an issue and what is the answer to it?

programmatic answered

Programmatic explained for contextual ad adepts

Those, who know the theory of programmatic buying, still have the questions as to its practical value. The specialists that switch from contextual to programmatic advertising doubt its real potential. Let’s take a look at the results programmatic can bring you.

premium publishers

Premium Publishers Have their Pains

Publishers rarely get the opportunity to discuss their problems with monetization. The issues keep boiling in a closed cooking pot of the sell side. It was quite natural, that when premium publishers got together, lots of issues were voiced.

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