Digital advertising has reached its current scale since it was constantly developing its tools and optimizing processes. Dynamic creatives and dynamic creative optimization have contributed to the evolution by allowing users to reach a new level of targeting and settings. Although the terms are not new, they proved to be very effective for many businesses. […]
Digital advertising has reached its current scale since it was constantly developing its tools and optimizing processes. Dynamic creatives and dynamic creative optimization have contributed to the evolution by allowing users to reach a new level of targeting and settings. Although the terms are not new, they proved to be very effective for many businesses. […]
Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers. Everything changed with the launch of Prebid.js in 2015, which introduced a straight-forward industry-standard, simplified […]
Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers. Everything changed with the launch of Prebid.js in 2015, which introduced a straight-forward industry-standard, simplified […]
In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. Let’s see why: 71% […]
In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. Let’s see why: 71% […]
Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground. According to the eMarketer report, by 2023 digital […]
Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground. According to the eMarketer report, by 2023 digital […]
A network and ad exchange are two crucial components of the programmatic marketplace. In large part, they share a similar objective, gathering publishers’ inventory to sell it programmatically to advertisers. Those two terms are frequently used interchangeably, which confuse their distinct roles in media buying. Despite the apparent similarities, ad networks and ad exchanges have […]
A network and ad exchange are two crucial components of the programmatic marketplace. In large part, they share a similar objective, gathering publishers’ inventory to sell it programmatically to advertisers. Those two terms are frequently used interchangeably, which confuse their distinct roles in media buying. Despite the apparent similarities, ad networks and ad exchanges have […]
When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold. Moreover, advancement in data collection and management made digital […]
When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold. Moreover, advancement in data collection and management made digital […]
