Explained

Programmatic takes over direct deals - Admixer blog

Programmatic’s victory march goes on. This time, it’s all thanks to Programmatic Direct. The new link in the ad server...

Ad fraud in China - Admixer blog

As we know, ad exchanges operate fully automatically. Due to the lack of human control, ad fraudsters are able to use non-human...

Adtech insights and predictions- Admixer blog

At the end of the year, we decided, to sum up the predictions and forecasts for 2017 and to try to prepare ourselves for what...

Common mistakes of digital publishers

We’ve summarized common vendors’ feedbacks on their work with publishers.

Ad blocker influence on publishers

Do you remember that “We messed up” open letter written to Advertisers by IAB from October 2015?

Programmatic in-house teams

So, we noticed that we’re finishing almost all our articles with something like “hop on”, “catch up”, “before it’s not too...

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