Programmatic’s victory march goes on. This time, it’s all thanks to Programmatic Direct. The new link in the ad server...
As we know, ad exchanges operate fully automatically. Due to the lack of human control, ad fraudsters are able to use non-human...
At the end of the year, we decided, to sum up the predictions and forecasts for 2017 and to try to prepare ourselves for what...
We’ve summarized common vendors’ feedbacks on their work with publishers.
Do you remember that “We messed up” open letter written to Advertisers by IAB from October 2015?
So, we noticed that we’re finishing almost all our articles with something like “hop on”, “catch up”, “before it’s not too...