You’ve heard a lot about, but does not know what exactly ad server does. What is adserving, why publisher should use one and what are the first steps to start with – read in our Q&A.
Recently Ofcom published an in-depth research about adult British media consumption. The report is 203 pages, so we collected the main numbers to save your time.
Last week IAB released March Primer for Publishers with main insights how to increase viewability and what should be noted.
If you are publishers here are some benefits you can gain with the automated auction of ad impressions.
Facebook, Apple and Google launching its own news aggregator platform. What is the price of the fast and clean reading experience?
The growth of mobile video consumption, new trends of online video metrics and a new focus on online streaming. What will it mean for us?Let’s dig a little bit deeper and look through these trends.
