Whenever there’s a discussion of what can be improved about programmatic, the notion transparency emerges. What is it that gets hidden and where should we move to clear the things up? Let’s dive in.
A real solid announcement from Google: advertisers now can use DoubleClick Bid Manager for TV advertising. In other news, programmatic has come to radio stations and even jukeboxes.
Mobile ad sector has grown out of the role of a rising star. The figures prove it takes the leading position now. According to the latest IAB report, last year resulted in mobile ads bringing the greater part of overall online ad revenue in the USA.
Facebook aims at further implementation of Header Bidding across mobile platforms. The recent announcement made by the company states they are opening Audience Network for publishers using Header Bidding.
There is little doubt you already know the hottest news on the market. Google reportedly plans to add an in-built ad blocker to its Chrome browser. We’ve gathered all insights shared over the weekend and prepared a report for you.
Fraudsters can be really innovative in getting their piece of the pie. Their methods change, and so should the reaction. Know your enemy’s face: learn the main trends and get ready to answer.