Explained

If you are publishers here are some benefits you can gain with the automated auction of ad impressions.

Facebook, Apple and Google launching its own news aggregator platform. What is the price of the fast and clean reading experience? 

The growth of mobile video consumption, new trends of online video metrics and a new focus on online streaming. What will it mean for us?Let’s dig a little bit deeper and look through these trends.

Product manager Peter Roybal announced the launch of organic targeting tool Audience Optimization, saying that the tool and its new features are available to all English-language pages, and they will automatically be turned on for pages with more than 5,000 likes.

93% of online experiences begin with a search engine. SEO is the one to drive organic traffic, there is no doubt that any website needs it. However, when the time X arrives, hesitations overwhelm publisher: hiring a freelancer, outsource it with a specialized company or do it with your own hands. 

We start series of materials about complex digital advertising terms in simple words. The first quetion-answer session is dedicated to what is SSP (Supply-side platform).

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