Explained

How third-party platforms are infuencing publisher’s traffic

Facebook, Apple and Google launching its own news aggregator platform. What is the price of the fast and clean reading experience? 

Publisher’s dilemma: To auto-play or not to auto-play

The growth of mobile video consumption, new trends of online video metrics and a new focus on online streaming. What will it mean for us?Let’s dig a little bit deeper and look through these trends.

Facebook launches Audience Optimization for Publishers

Product manager Peter Roybal announced the launch of organic targeting tool Audience Optimization, saying that the tool and its new features are available to all English-language pages, and they will automatically be turned on for pages with more than 5,000 likes.

Hard choice: the pros and cons of DIY SEO [Infographic]

93% of online experiences begin with a search engine. SEO is the one to drive organic traffic, there is no doubt that any website needs it. However, when the time X arrives, hesitations overwhelm publisher: hiring a freelancer, outsource it with a specialized company or do it with your own hands. 

What is SSP

We start series of materials about complex digital advertising terms in simple words. The first quetion-answer session is dedicated to what is SSP (Supply-side platform).

Please, don’t: 4 website promotion mistakes

We collected 4 typical fails about website promotion with one call-to-action: stop doing that!

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