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Ad fraud in China - Admixer blog

As we know, ad exchanges operate fully automatically. Due to the lack of human control, ad fraudsters are able to use non-human traffic activity for gaining profit. Ad fraud happens all over the world, yet in China the problem is particularly severe.

Adtech insights and predictions- Admixer blog

At the end of the year, we decided, to sum up the predictions and forecasts for 2017 and to try to prepare ourselves for what is going to happen.

Common mistakes of digital publishers

We’ve summarized common vendors’ feedbacks on their work with publishers.

Ad blocker influence on publishers

Do you remember that “We messed up” open letter written to Advertisers by IAB from October 2015?

Programmatic in-house teams

So, we noticed that we’re finishing almost all our articles with something like “hop on”, “catch up”, “before it’s not too late” or “stop being a dinosaur”. Of course, no one can move as fast as digital advertising world is evolving.

How to combat ad fraud

Ad fraud. We’re using words “favorite subject” so often that they’ve already lost its value. Our digital world was developing alongside with digital ads and fraud in digital ads.

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