Explained

Video inventory monetization

We have already made a post about the rising star of video advertising. This time we collected some fresh figures about the state of the industry and publishers’ reaction.

Ad server for publishers

You’ve heard a lot about, but does not know what exactly ad server does. What is adserving, why publisher should use one and what are the first steps to start with – read in our Q&A. 

Digital media consumption and time spent

Recently Ofcom published an in-depth research about adult British media consumption. The report is 203 pages, so we collected the main numbers to save your time.   

Guide on improving ad viewability - Admixer.blog

Last week IAB released March Primer for Publishers with main insights how to increase viewability and what should be noted.

Real-time bidding for publishers

If you are publishers here are some benefits you can gain with the automated auction of ad impressions.

How programmatic compete with Google

Facebook, Apple and Google launching its own news aggregator platform. What is the price of the fast and clean reading experience? 

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