Fraudsters can be really innovative in getting their piece of the pie. Their methods change, and so should the reaction. Know your enemy’s face: learn the main trends and get ready to answer.
Current market trends show that open ad exchanges are losing their positions. Analysts call them nonviable. Such statement is backed by a number of facts.
Programmatic’s victory march goes on. This time, it’s all thanks to Programmatic Direct. The new link in the ad server chain allows for programmatic advertising to get even bigger revenue. And upcoming trends promise a continuing rise.
As we know, ad exchanges operate fully automatically. Due to the lack of human control, ad fraudsters are able to use non-human traffic activity for gaining profit. Ad fraud happens all over the world, yet in China the problem is particularly severe.
At the end of the year, we decided, to sum up the predictions and forecasts for 2017 and to try to prepare ourselves for what is going to happen.
We’ve summarized common vendors’ feedbacks on their work with publishers.
