Facebook aims at further implementation of Header Bidding solutions across mobile platforms. The recent announcement made by the company states they are opening Audience Network for publishers using Header Bidding.
There is little doubt you already know the hottest news on the market. Google reportedly plans to add an in-built ad blocker to its Chrome browser. We’ve gathered all insights shared over the weekend and prepared a report for you.
Fraudsters can be really innovative in getting their piece of the pie. Their methods change, and so should the reaction. Know your enemy’s face: learn the main trends and get ready to answer.
Current market trends show that open ad exchanges are losing their positions. Analysts call them nonviable. Such statement is backed by a number of facts.
Programmatic’s victory march goes on. This time, it’s all thanks to Programmatic Direct. The new link in the ad server chain allows for programmatic advertising to get even bigger revenue. And upcoming trends promise a continuing rise.
As we know, ad exchanges operate fully automatically. Due to the lack of human control, ad fraudsters are able to use non-human traffic activity for gaining profit. Ad fraud happens all over the world, yet in China the problem is particularly severe.
