Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]
Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]
Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.
Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.
On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022. Yaroslav Kholod, Director of Programmatic Operations, Elena Podshuveit, Chief Products Officer, and Ivan Fedorov, New Businesses Director, presented Admixer solutions that will help the industry […]
On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022. Yaroslav Kholod, Director of Programmatic Operations, Elena Podshuveit, Chief Products Officer, and Ivan Fedorov, New Businesses Director, presented Admixer solutions that will help the industry […]
Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell Dynamic creative optimization is a […]
Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell Dynamic creative optimization is a […]
Once Chrome and other browsers cease the support of 3rd-party cookies in 2022, 99% of open web users will become undetectable. Publishers may lose up to 70% of their revenue, while advertisers will be left without audience targeting, which will force them to reallocate advertising budgets to large platforms that collect 1st-party user data. To […]
Once Chrome and other browsers cease the support of 3rd-party cookies in 2022, 99% of open web users will become undetectable. Publishers may lose up to 70% of their revenue, while advertisers will be left without audience targeting, which will force them to reallocate advertising budgets to large platforms that collect 1st-party user data. To […]
Admixer was originally a Ukrainian advertising network, which later evolved into a holistic global ecosystem. To make it possible, Yaroslav Kholod, Director of Programmatic Operations at Admixer, and his team embarked on a journey to build a new generation SSP, immune from the traditional pitfalls. The road was rocky, and Yaroslav’s team faced several challenges […]
Admixer was originally a Ukrainian advertising network, which later evolved into a holistic global ecosystem. To make it possible, Yaroslav Kholod, Director of Programmatic Operations at Admixer, and his team embarked on a journey to build a new generation SSP, immune from the traditional pitfalls. The road was rocky, and Yaroslav’s team faced several challenges […]
