We are proud to announce that Admixer.SSP partnered with Xiaomi and now offers diverse ad formats across Xiaomi apps and services. This also means that Admixer.DSP clients can now purchase new brand-safe inventory from one of the largest tech providers. Read up to learn more about countless advertising possibilities and audiences you can reach with […]
We are proud to announce that Admixer.SSP partnered with Xiaomi and now offers diverse ad formats across Xiaomi apps and services. This also means that Admixer.DSP clients can now purchase new brand-safe inventory from one of the largest tech providers. Read up to learn more about countless advertising possibilities and audiences you can reach with […]
On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE, which gathered online 673 guests from 284 companies and 38 countries. The audience included adtech specialists, app developers, publishers, brand-side marketers, and representatives of advertising agencies. For 9 hours, top advertising executives were discussing new technological developments, market transformation, and laid out […]
On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE, which gathered online 673 guests from 284 companies and 38 countries. The audience included adtech specialists, app developers, publishers, brand-side marketers, and representatives of advertising agencies. For 9 hours, top advertising executives were discussing new technological developments, market transformation, and laid out […]
Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, and 5G. However, the key topic was users’ privacy, and cookie-free […]
Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, and 5G. However, the key topic was users’ privacy, and cookie-free […]
Ad fraud is an ongoing problem in the advertising industry. As overall ad spends are increasing year after year, the rate of frauds income is rising as well. According to eMarketer’s latest estimations, advertisers’ loss from such actions varies from 6.5 to 19 billion dollars. To improve the situation, IAB Tech Labs expands its anti-fraud […]
Ad fraud is an ongoing problem in the advertising industry. As overall ad spends are increasing year after year, the rate of frauds income is rising as well. According to eMarketer’s latest estimations, advertisers’ loss from such actions varies from 6.5 to 19 billion dollars. To improve the situation, IAB Tech Labs expands its anti-fraud […]
We’re glad to announce opening of the Admixer office in Kishinev, Moldova, which will strengthen our partnerships with brands and agencies in this market. Along with entering the new market of Moldova, we also have a physical presence in Ukraine, Baltic countries, Kazakhstan, Belarus, Georgia, Russia, with HQ in London, Great Britain. “The decision to […]
New Year season is a good time to look back on our own key insights and takeaways. The Admixer team is also reflecting on the passing year.
New Year season is a good time to look back on our own key insights and takeaways. The Admixer team is also reflecting on the passing year.
