Admixer was originally a Ukrainian advertising network, which later evolved into a holistic global ecosystem. To make it possible, Yaroslav Kholod, Director of Programmatic Operations at Admixer, and his team embarked on a journey to build a new generation SSP, immune from the traditional pitfalls. The road was rocky, and Yaroslav’s team faced several challenges […]
Admixer was originally a Ukrainian advertising network, which later evolved into a holistic global ecosystem. To make it possible, Yaroslav Kholod, Director of Programmatic Operations at Admixer, and his team embarked on a journey to build a new generation SSP, immune from the traditional pitfalls. The road was rocky, and Yaroslav’s team faced several challenges […]
The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]
The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]
In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. Let’s see why: 71% […]
In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. Let’s see why: 71% […]
Last week the digital marketing industry came together on the first online DMEXCO. Due to the pandemic, the expo was in jeopardy, but in less than 6 months, the DMEXCO team rolled out a virtual platform for interactive streaming and networking. After attending the event, the Admixer team prepared key takeaways for the programmatic industry […]
Last week the digital marketing industry came together on the first online DMEXCO. Due to the pandemic, the expo was in jeopardy, but in less than 6 months, the DMEXCO team rolled out a virtual platform for interactive streaming and networking. After attending the event, the Admixer team prepared key takeaways for the programmatic industry […]
2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic. In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]
2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic. In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]
Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading. To learn more about their efforts and investigate the […]
Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading. To learn more about their efforts and investigate the […]
