We’ve already mentioned ads.txt in our September article as one of the latest transparency tools in the ad tech industry. Both ads.txt and seller.json are the anti-fraud remedies that can save advertisers’ budgets, ensure their ad impressions hit the right web spot, and make publishers’ activity profitable. In this article, we’ll get deeper into what […]
Ads.txt file is your ultimate tool when it comes to verifying the SSP and avoiding fraudulent traffic. We've prepared a step-by-step guide on implementation of the ads.txt file, so publishers will have no problem to activate this anti-fraud remedy.
At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. Beyond the rise of advanced ad technologies like header bidding solutions, the choice of mobile and in-app formats carries a significant impact, attracting almost 78% of daily online users. This fact inevitably boosts ad growth. Let’s run through the […]
At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. Beyond the rise of advanced ad technologies like header bidding solutions, the choice of mobile and in-app formats carries a significant impact, attracting almost 78% of daily online users. This fact inevitably boosts ad growth. Let’s run through the […]
While mobile usage expands exponentially, digital advertising has to adapt. Why cookie files are an issue and what is the answer to it?
While mobile usage expands exponentially, digital advertising has to adapt. Why cookie files are an issue and what is the answer to it?
Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it. You are thinking in the right direction. If your website has attracted a large enough […]
Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it. You are thinking in the right direction. If your website has attracted a large enough […]
Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap. The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]
Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap. The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]
Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities. Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice. […]
Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities. Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice. […]
