Those, who know the theory of programmatic buying, still have the questions as to its practical value. The specialists that switch from contextual to programmatic advertising doubt its real potential. Let’s take a look at the results programmatic can bring you.
Publishers rarely get the opportunity to discuss their problems with monetization. The issues keep boiling in a closed cooking pot of the sell side. It was quite natural, that when premium publishers got together, lots of issues were voiced.
Ad networks, DSPs, ad agencies and advertisers are pouring lots of money to make an impact on real people. Major finance flows attract fraudsters that want to get their piece of pie. That’s where the need for third-party traffic verification arises.
Admixer has come to Berlin to join the discussion of most pressing topics among programmatic sector actors.
We are starting a series of interviews with our partners on our cooperation experience. The goal is to highlight the monetization process for newbie publishers. Learn the practical cases to draw your own monetization strategy.
Do you like The Wall Street movie? It sure makes trading exchanges look fun, but doesn’t quite explain them. Digital ad exchange comes from the primer exchange principles. We’ll explain its basics below.
