Are you sure you’re paying enough attention to the core of your advertising strategy? The nerve and sinew of your ad campaign’s body? The frame of your promotion vehicle?
Most viewers finish a video ad when promised a reward
Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into.
Google and Facebook market shares grow. Independent companies are put under the pressure to win the competition through their specialised approach. For publishers, this promises even more responsiveness to their needs.
Banner blindness and subsequent ad blocking are two pressing trends that have sent advertisers on the mission to find new ways of reaching the audience.
The current trend in relationship between global market players and publishers using their products shows that large corporations are willing to move towards meeting the needs of their partners.
