Last week IAB released March Primer for Publishers with main insights how to increase viewability and what should be noted.
If you are publishers here are some benefits you can gain with the automated auction of ad impressions.
Facebook, Apple and Google launching its own news aggregator platform. What is the price of the fast and clean reading experience?
The growth of mobile video consumption, new trends of online video metrics and a new focus on online streaming. What will it mean for us?Let’s dig a little bit deeper and look through these trends.
The adtech view is more about applying programmatic for digital ads. However, many buyers often have viewed these technologies as something they don’t need to think about, a publisher-facing technology that has no impact on their decision-making. Which is false approach.
We tried to summarize some of best practices of top publishers; tip can be useful and can help you to strengthen your reputation and bring something new and interesting to your visitors’ experience.
