Adtech Insights

How to set up header bidding

Header Bidding is the technology on the rise. Increased volume of its implementation entails loads that only major players can...

How to choose an ad tech vendor

Publishers may often express dissatisfaction at their experience with ad tech vendors. Yet they don’t rush the farewell. And...

Programmatic Buying Waterfall

Currently, an increasing number of publishers is turning to Header Bidding solutions. This puts us in need of recommendations...

Transparency in programmatic media buying

Whenever there’s a discussion of what can be improved about programmatic, the notion transparency emerges. What is it that...

Programmatic TV and CTV

A real solid announcement from Google: advertisers now can use DoubleClick Bid Manager for TV advertising. In other news,...

Mobile video ads for ad revenues - Admixer blog

Mobile ad sector has grown out of the role of a rising star. The figures prove it takes the leading position now. According to...

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