Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into.
Google and Facebook market shares grow. Independent companies are put under the pressure to win the competition through their specialised approach. For publishers, this promises even more responsiveness to their needs.
Banner blindness and subsequent ad blocking are two pressing trends that have sent advertisers on the mission to find new ways of reaching the audience.
Remember how everyone talked about Google Chrome in-built ad blocker? At the time, the company made no official statements and left us waiting. And now we have some first-hand info. Google’s official representatives have shared how they are working in the direction. Google’s Senior Vice President Sridhar Ramaswamy has explained their next steps towards improving […]
Header Bidding is the technology on the rise. Increased volume of its implementation entails loads that only major players can process.
Publishers may often express dissatisfaction at their experience with ad tech vendors. Yet they don’t rush the farewell. And there are several reasons why.
